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Project Overview
Not for quick edits or price-first work.
- Category: Education Brand Repositioning
- Client: TIP
- Distribution: Digital Campaign / Admissions Funnel
Tecno Pack Industries (TPI), an ISO 9001-certified engineering company, had the operational depth of a full-service industrial manufacturer — yet market perception limited them to a motorcycle parts supplier. Partnering with The Art Store, the objective was to shift this narrative and position TPI as a modern, export-ready OEM manufacturing partner. The solution was a strategic corporate film designed not just to showcase operations, but to reshape how international buyers perceived the brand.
The Brief
The Art Store, a Karachi-based creative agency, was tasked with repositioning Tecno Pack Industries (TPI), an ISO 9001 certified engineering company. Despite its capabilities in precision machining, die casting, and OEM manufacturing, TPI was still seen mainly as a motorcycle parts supplier. To shift this perception, The Art Store brought in Ali Hakeem as lead director and creative producer, leveraging his cinematic approach to reshape TPI’s image for export and OEM markets.
Our Approach
- Conducted a digital brand audit and presented a strategic roadmap
- Developed brand-aligned content pillars and video formats
- Shot across multiple TIP campuses in a 9-day intensive production sprint
- Delivered 38 videos (original scope: 4) + 10 custom ad creatives
- Covered everything from the institutional documentary to student and alumni stories, event highlights, and application explainers
The Results
Metric | Performance Highlights |
Total Reach (Meta Ads) | 3.26 million+ people reached |
Verified Leads Generated | 1,999 leads (1,249 via FB + 750 from website forms) |
Instagram Organic Reach | 561,400+ people engaged |
YouTube Channel Launch | 5.1K+ views and 200+ subscribers in the first month |
LinkedIn Follower Growth | 1,851 new followers organically (despite access issues) |
What We Learned
You don’t need a massive budget to make an impact — you need the right story, told the right way, and the systems to support it.
The Alumni Spotlight series went viral. The Degree Show content was shared widely in the textile industry. And even though internal processes caused delays, the videos did their job — sparking engagement, generating leads, and helping reposition TIP’s brand with a younger, digitally native audience.
Final Thoughts
Great institutions deserve great storytelling.
At CP Films, we don’t just make videos — we help brands build trust and scale influence through cinematic, results-driven content.
If your institute or brand is ready to evolve, let’s talk.
Want to see the TIP videos? Reach out and we’ll send over a private link.
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